Turn one-way content into real-time consumer intelligence and personalised experiences.
Turn one-way content into real-time consumer intelligence and personalised experiences.
Iconic athletes and performers who captivate audiences.
Influencers and ambassadors amplifying your brand reach.
Passionate fans and advocates fueling engagement.
Dedicated staff and employees enhancing experiences.
Partners and sponsors powering growth.
Distribute engaging content across channels to reach fans and consumers.
Capture interactions and engagement data in real time.
Transform engagement data into actionable intelligence.
Collect demographic data to understand who your fans are.
Analyze behaviour and sentiment to gauge fan reactions.
Use location and contextual data to tailor engagement.
Identify fans’ interests, values, and lifestyles.
Map influence networks and social connections.
Today's sports landscape is undergoing a fundamental transformation driven by changing fan expectations and behaviours. The passive spectator model is rapidly giving way to a participation-driven ecosystem where fans expect to be active contributors to the sports experience.
Modern sports fans—particularly Gen Z (10-25) and Gen Alpha (under 10) have fundamentally different engagement expectations
Co-Creation Over Consumption:
According to Deloitte's 2023 "Future of Fandom" study, 62% of fans under 30 wants to actively participate in creating content around their favourite sports rather than simply consuming it
Recognition Seeking:
Instagram reports that sports-related content receives 3.4x higher engagement
when it features real fans versus professionally produced assets, demonstrating the power of peer recognition.
Personal Connection:
WPP's 2024 "Fan Engagement Index" reveals that 73% of global sports fans feel stronger emotional connections to properties that acknowledge their individual support.
Digital Identity Expression:
According to McKinsey's research on Gen Z behaviours, 71% view their digital presence as equally important as their physical identity, making personalised digital assets highly valuable.
Enhance fan engagement at sports and live events with real-time interactions and insights.
Turn shoppers into loyal customers through personalised and interactive retail experiences.
Delight audiences in media and entertainment with immersive engagement and data-driven experiences.
Drive customer loyalty in the automotive industry through interactive content and consumer intelligence.
Unlock consumer insights for CPG and spirits brands, fueling personalized marketing.
Elevate guest experiences in travel and hospitality with interactive engagement and insights.