Be part of the moment fans chose.
Sponsorship activation inside fan engagement: fans take part in the club’s own app, site and stadium. Your brand sits inside the moment, and you see what it earned.
Think retail media, for fandom.
A retailer sells its brands a place in its own stores and apps. A club, tournament or festival can now do the same with the moments its fans choose to take part in: partner moments and partner inventory.
- A supermarketShoppers in the storeA club, tournament or festivalFans in the stadium, on the sofa and at the festival
- A supermarketIts own app and websiteA club, tournament or festivalYour app, your posts and your partners’ pages
- A supermarketLoyalty dataA club, tournament or festivalConsented fans, with an email address as the one identifier
- A supermarketDisplays and promotions brands buyA club, tournament or festivalPartner cards, walls, stories and films
- A supermarketA report on what the campaign earnedA club, tournament or festivalExposure and sentiment, valued for each partner
Four places for a brand, inside the moment.
A takeover brands will want.
Every fan lands on one wall, on a big screen or your site, as it comes in. The wall finds the fan, then hands the screen to your partner.
RAVENSMOOR FC LIVE
NEW
Demo imagery: stock photographs, a made-up club and made-up partners.
You see what it earned.
Every campaign ends in a report: the moments your brand sat inside, the exposure and sentiment, what fans said and what it was worth.
- “First match with my daughter. Never forgetting it.”
- “Seeing them on my keepsake felt right, not pushy.”
Illustrative. Demo data for a made-up club and partner.
Safe for your brand.
A person approves what reaches fans.
Nothing goes out on its own.
Your marks are the real ones.
Partner logos are yours, used as approved, and never generated.
Consent for every country.
Written for each fan’s own jurisdiction, with proof of every yes.
Spend has caps.
Every campaign stays inside the limit set.
A club, tournament or festival you work with?
Ask them about FANDEMiQ, or talk to us about running it with them.